Disney Japan, What Were You Thinking?

Take a look at this tweet. It’s in Japanese, but I’ll explain.

Let’s look at the first line: 3月11日 ディズニー公式「春よ来い♪」

March 11th is the anniversary of the 2011 Tohoku earthquake and tsunami. What Disney tweeted was this: Bring on spring.

Now, the second line: 8月6日 ディズニー公式「暑中お見舞い申し上げます。

August 6th is the anniversary of the Hiroshima atomic bombing. What Disney said was this: Giving you mid-summer sympathy.

And the third line: 8月9日 ディズニー公式「なんでもない日おめでとう」

August 9th is the anniversary of the Nagasaki atomic bombing. What disney said comes from Alice in Wonderland, and it says this: Congratulations on an unimportant day (literal meaning in Japanese). In English, it’s A very merry unbirthday to you.

So, this last tweet is actually very insulting. It’s making light of the anniversary of the bombing of Nagasaki, as interpreted by many people in Japan. But Disney Japan’s Twitter account doesn’t normally do these kinds of tweets. Usually, they just tweet PR stuff, like announcing shows, movies, and other things that are related to the actual business of Disney Japan. They don’t give messages like this. But why did they choose these very important and sensitive anniversaries to tweet these messages? Someone at Disney Japan’s PR department is completely screwing up.

Disney Japan issued an apology and deleted the tweet, but the damage is done. The big question is, who is responsible for the Twitter account? And what the hell where they thinking?


9 thoughts on “Disney Japan, What Were You Thinking?”

  1. it seems to me it is just a generic happy greeting or thought that social media would put out daily … it so happened that day is the anniversary of something awful that happened in the past. i daresay there is always some country remembering something awful in the past, and so at any one time, these bland greetings to meet a new day will sound horrific.
    or it can even happen if that country is celebrating something good that happened… singapore celebrated its 50thanniversary and if that tweet, have a very merry unbirthday was put out on that day, it will sure rile them up. the thing is people should not be upset when it happens.
    sure if u have just been made bankrupt that day , or someone died in your life; and someone in all innocence wishes u something as innocuous as ‘have a nice day’, may send u ballistic with rage, u dont have to take it out on them, just because of your personal circumstances.

    1. If they did do something like this every day I would assume the apparent trivialization was a coincidence; if these are the only tweets of this nature. the timing at least isn’t.

      1. It appears they do these tweets on holidays and days of various anniversaries. Most are just messages that brighten the mood, but the one on the ninth is poorly worded and insulting.

    2. In English, that comment was pretty innocent, I thought. It’s like saying that it may not be your birthday, but celebrate it anyway. But the Japanese translation (which is not literal) basically called the day unimportant, which is what got people upset. All the other days that they sent out these messages were innocent and seasonal, I felt.

  2. Kids working at Disney apparently do not know much history. And few adults know this: August 6, 1945, 70th Anniversary Hiroshima
    July 21, 1945: Secretary of War met several top U.S. generals in Germany. Gen. Dwight D. Eisenhower would years later in Newsweek write: “Secretary of War Stimson, visiting my headquarters in Germany, informed me that our government was preparing to drop an atomic bomb on Japan. I was one of those who felt that there were a number of cogent reasons to question the wisdom of such an act. …the Secretary, upon giving me the news of the successful bomb test in New Mexico, and of the plan for using it, asked for my reaction, apparently expecting a vigorous assent. During his recitation of the relevant facts, I had been conscious of a feeling of depression and so I voiced to him my grave misgivings, first on the basis of my belief that Japan was already defeated and that dropping the bomb was completely unnecessary, and secondly because I thought that our country should avoid shocking world opinion by the use of a weapon whose employment was, I thought, no longer mandatory as a measure to save American lives.

    “It was my belief that Japan was, at that very moment, seeking some way to surrender with a minimum loss of ‘face’. The Secretary was deeply perturbed by my attitude.”

    1. But this was Disney Japan that did this. Everyone knows these days here. You can’t not hear about them. It’s like Americans not knowing anything about Memorial Day. Hell, it’s like not knowing about Christmas, it’s that big.

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