To reach the greatest number of readers possible, timing is very important. I have to think about where my readers live and when they’re likely to be online. When I lived in Japan, I tended to make a post around noon and one in the evening or very early morning. That corresponded to North American times of evening and early morning. But I’m now considering scheduling my posts so they’re up at the same time every day.
First of all, I need to think about where my readers live. Most of them are American, while Canadians are in second place. After that, it’s British or expats living in Japan, and below that, it’s Australians. But there are a lot of other Europeans that read, as well. I need to cover all three general time zones with my posts.
Since North America is my biggest audience, I try to post around 6 pm Mountain Time, which is between 5 pm Pacific and 8 pm Eastern. That covers most people, and is the best time for people to be reading. It’s morning in Australia and Japan, so they can read, but Europeans are probably sleeping.
For my other post, I need to think about what the best time is to schedule. I’m thinking that 12 pm Mountain Time is best. That means Europeans get to read in the evening, but those in Australia and Japan won’t get to read it until they get out of bed. It’s not easy to time it well.
What do you think? Is this a good way to schedule my posts? What time do you usually read blogs and where do you live? Depending on your answers, I may adjust the schedule a bit.