What’s Going on with YouTube Demonetization?

You may not have heard about what’s going on with YouTube recently. Many prominent YouTubers have been complaining over the past couple days about receiving notifications from YouTube about videos being demonetized.

The reasons, according to YouTube, are because advertisers don’t want certain types of videos to feature their ads. So, if you use titles, tags, or descriptions that use certain keywords that are basically blacklisted, then your video will lose its monetized status. This can include topics like suicide, rape, murder, death, drugs, war, and so on. Even legitimate news videos that talk about the war with ISIS are being demonetized.

But guess what? This has been going on for quite some time. It’s only that YouTube has made their notification system better, so now people actually know about their videos being demonetized, and they’re able to request that YouTube review the video and restore the monetized status. But what has people really upset is that many videos have been demonetized for months without notification, and that translates as lost revenue for the creators.

Again, this is not something new. This has been going on for a long time from what I’ve heard. It’s just that creators now know about it. The appeal process takes a couple days, but a lot of YouTubers have been getting their videos monetized again.

People are claiming censorship. No, it isn’t. The videos are still there. It’s just that advertisers don’t want certain kinds of videos to have their ads. YouTube just did this in a very poor way, and only recently started letting people know that it has been happening for a long time. Nothing has changed other than the notification system actually working and the ability to appeal being put in place.

This doesn’t affect me, and shouldn’t affect me. I don’t talk about anything controversial and I don’t put any kind of titles, descriptions, or tags that are offensive. However, with some book titles, I may have to watch how they’re handled in the future. None of my videos have been demonetized. The only ones I didn’t monetize are those that have public performances, music, and sumo, but that’s for copyright reasons.

I’m not panicking. I’m not getting upset. I can understand why this has happened, though I don’t know why YouTube hadn’t been more forthcoming with what they were doing with the videos in the past. Now that they are notifying content creators, appeals can be done in a timely manner.

What do you think about this? Let me know in the comments below.

10 thoughts on “What’s Going on with YouTube Demonetization?”

  1. its typical nowadays of people, complain if they are informed, complain if they are not informed. and what is this about appealing … if the advertisers dont want to be associated with that video of yours, that is it. full stop. all the appealing wont help any. so to have an appeals procedure is just a sop. those who object should just be bluntly told … dont post those videos then, if all you want is to make money. it might stop people posting horrible graphic images of suicides , war atrocities, etc. you can talk of it, as in a news item, but dont include all those horrible images. this information to news services that if they include such images they wont get advertisers might put a stop to news pandering to the ghoulish visitors of their site. they dont serve to move the story forward, but only serve to pander to some people’s ghoulish desire to see such images.

    1. The problem is they’re demonetizing videos that are not sharing horrible images and videos. They’ve actually demonetized videos related to suicide where the creator is sharing a story of his own and trying to encourage people to seek help if they have suicidal thoughts. That is why the appeal process is there. His video should not have been demonetized. They’re not looking at the videos themselves when this happens. It’s an algorithm that does this simply by keywords. If I review a book with the word “suicide” or I do a historic documentary about the Rape of Nanking, I could be demonetized when there’s absolutely nothing offensive. I would use the appeal process to be able to monetize the videos. There are a lot of videos that are being inappropriately demonetized simply by a computer algorithm.

      1. look at it from a advertisers viewpoint. any video with suicide mentioned in it, would not be a video i want my advert to be placed. the association with suicide may stick in the minds of viewers to my advert. so no matter how well intentioned the person may be in putting out that video, i dont want my advert on it. full stop. faced with this blanket refusal of advertisers to be associated with any of these videos, what can an appeal to google do?

        1. I understand the advertiser’s point of view. However, the suicide video in question is a positive video that any advertiser would love to have their ads on. It’s like an advertiser refusing to have anything to do with positive PSAs. It would backfire on them.

          But he could appeal to Google, they looked at it, and reinstated monetization. Nothing controversial about his video.

  2. I think a blanket ban is okay, for now. Let the computer pick out the videos companies don’t want their advertisements on. Then the ones who aren’t actually offensive or negative can appeal. I think it makes the process easier to allow the algorithms to work then weed out the out the ones who don’t fit truly fit.

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