Tag Archives: advertising

What’s Going on with YouTube Demonetization?

You may not have heard about what’s going on with YouTube recently. Many prominent YouTubers have been complaining over the past couple days about receiving notifications from YouTube about videos being demonetized.

The reasons, according to YouTube, are because advertisers don’t want certain types of videos to feature their ads. So, if you use titles, tags, or descriptions that use certain keywords that are basically blacklisted, then your video will lose its monetized status. This can include topics like suicide, rape, murder, death, drugs, war, and so on. Even legitimate news videos that talk about the war with ISIS are being demonetized.

But guess what? This has been going on for quite some time. It’s only that YouTube has made their notification system better, so now people actually know about their videos being demonetized, and they’re able to request that YouTube review the video and restore the monetized status. But what has people really upset is that many videos have been demonetized for months without notification, and that translates as lost revenue for the creators.

Again, this is not something new. This has been going on for a long time from what I’ve heard. It’s just that creators now know about it. The appeal process takes a couple days, but a lot of YouTubers have been getting their videos monetized again.

People are claiming censorship. No, it isn’t. The videos are still there. It’s just that advertisers don’t want certain kinds of videos to have their ads. YouTube just did this in a very poor way, and only recently started letting people know that it has been happening for a long time. Nothing has changed other than the notification system actually working and the ability to appeal being put in place.

This doesn’t affect me, and shouldn’t affect me. I don’t talk about anything controversial and I don’t put any kind of titles, descriptions, or tags that are offensive. However, with some book titles, I may have to watch how they’re handled in the future. None of my videos have been demonetized. The only ones I didn’t monetize are those that have public performances, music, and sumo, but that’s for copyright reasons.

I’m not panicking. I’m not getting upset. I can understand why this has happened, though I don’t know why YouTube hadn’t been more forthcoming with what they were doing with the videos in the past. Now that they are notifying content creators, appeals can be done in a timely manner.

What do you think about this? Let me know in the comments below.

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Should You Directly Sell Your Books on Social Media?

When you go on Twitter, Facebook, and Google Plus, do you enjoy reading ads? Probably not. This has been one of my main problems with how I use social media. That’s changing, and I’ve seen the results. While I do publicize my blog posts on social media, I’ve been sharing/retweeting others’ posts, as well as just talking and socialising on social media. On Twitter, that’s resulted in more than doubling the rate at which I gain followers. I don’t use it as an advertising platform anymore. I found this recording of a Google Hangout by Author Hub, and it has some good advice about using social media to sell books.

What do you think? And how do you like Ashley Hewitt’s moustache? Let me know in the comments below.

Authors Answer 43 – Promoting the Book

It’s time to panic. It’s the indie author’s worst nightmare. It’s that horrific stage of publishing known as marketing and book promotion. This is probably the one thing that most authors dread having to do if they don’t have a traditional publishing contract. This time around, we have a reader question, from tlclark.

320px-Modern-ftn-pen-cursiveQuestion 43: I would love to hear anything anyone has to say about book promotions and what route work best for them.

S. R. Carrillo

So far, the best promotional value I’ve found is in my social media presence and giveaways. Particularly, giveaways.

D. T. Nova

So would I, since I lack the experience to say much about them myself.

Linda G. Hill

Promoting my novel, when it’s published that is, is not something I’m looking forward to. It sounds like a lot of work no matter how it’s done. I did have one idea of my own however; there’s a book drive for the Alzheimer’s Society in my town twice a year. I thought about donating to them and perhaps volunteering to sign some books when they’re sold, with all the money from the sales going to the cause.

Allen Tiffany

This is a tough one because it is so big and the ways to be successful can be very diverse. The question is kind of like ‘how to be successful in life?’ That said, there are some things that you can do to help improve your odds. I claim no expertise in this field, but I have recently published a novella on Amazon, and I’m averaging about 3.5 sales a day over the last month or so, and sales are ramping. So all those are good things. But 3.5 books a day does not mean I have it all figured out. I don’t.. For what it is worth, I’ll share a few points:

First, it all starts with the basics: Great story, well told, and well edited. Also must have a great cover and an engaging blurb. You need to maximize your “SEO” features on Amazon as well as on all your Social Media platforms.

The one thing I do think I have done well is get mostly 5-star reviews from Amazon’s top reviewers. It was a time-consuming task, but I carefully hunted them down and engaged them personally, asking them to review my novel. About 15% have, and I now have 10 such reviews from top reviewers, to include Amazon’s #2 reviewer.

I’ve actually written an exhaustive article on all the other things I’ve done, what has and has not worked, etc., on my own blog. You can see it here: WWW.AllenTiffany.COM.

Gregory S. Close

I’ve had little luck with book promotion through Twitter or Facebook.  Certainly not sufficient to make the investment worthwhile.  Amazon sales and giveaways have provided some temporary bumps along the way.

I’ve found that the best type of promotion has been mostly unintentional.  There is a really great community on reddit (no, seriously, on reddit) that I discovered at WorldCon in San Antonio a couple of years ago.  It’s a great place to discuss the fantasy genre, very accepting of different viewpoints, well-moderated, and very supportive of indie and self-published authors (at least the ones who engage the community for more than just self-promotion).  I’ve probably gotten the most “high-value readers” from that forum.

Tracey Lynn Tobin

In my personal opinion, book promotion is the worst part of being a writer. Give me the self-doubt, the revision hell, and the rejection letters any day; trying to promote your book is both physically and emotionally painful.

I’ve gone a couple of different routes. The first promotion I ever did was a free e-book day; I made “Nowhere to Hide” free for 24 hours on Halloween. It was successful in the sense that a ton of people downloaded the book, but it was a failure in the sense that not one of those people rated or reviewed the book, which was what I was hoping for. Later I did a couple of Kindle Countdown sale days, each of which only saw a tiny handful of sales. After that I joined the Self-Publisher’s Showcase, which got me a couple of sales in the beginning but then died off completely. Eventually I did a Goodreads giveaway and had some modicum of success; I gave away five books and got four 4-star-or-higher reviews in return.

I have also, of course, talked about the book on multiple forms of social media and encouraged people to read the first chapter for free on Amazon. In general I have found that no method really worked in any significant way. The most sales I ever got were right after publication (when all my family and friends were buying it) and sales have been pretty abysmal ever since.

I hate to sound like such a downer, but I’m just telling the truth!

Jean Davis

So would I. Beyond the usual blog tour, local signings, twitter and facebook posts, and online giveaways, I’m all ears for additional ideas.

Eric Wood

I have no experience here.

Caren Rich

I don’t have any experience with book promotions.

Paul B. Spence

I’ve run limited-time offers of the first book for free in digital format. I’ve also run Goodreads giveaways for signed copies. What seems to be working best at this point is giving away free short stories to get people hooked.

H. Anthe Davis

I’m a big chicken when it comes to promotion, so I’m just going to listen to the rest of the crew here and resist the urge to hide under my bed.

Jay Dee Archer

I have no experience promoting books, but I have had experience promoting blog posts. While not the same kind of thing, considering books are much longer than blog posts, I think some of the principles do apply for both. A good social media presence can help, and does get me some exposure, but it’s not the best way. I’ve found that the best way is through word of mouth, sharing by readers, and making things interesting and engaging.

You see, I tend to have busy days when my blog posts are promoted by others. Applying this to books, you could give away some promotional book in exchange for reviews. Make sure they’re on Amazon, though Goodreads can help, too (at least from what I’ve heard). Another thing is to have interesting content that will keep people coming back. I have a very good group of loyal readers here, and the same logic can be applied to books. Give them little bits that hook them, like short stories or little snippets of your writing on your blog/website for free. If they like it, they’ll be more likely to buy your book, and if they like that, they’ll want to see more. Write your books well, and you’ll have loyal fans who can’t wait to see your next book. And those are the best people to have, because they’ll rave about your books and convince others to check them out.

Yes, there’s a lot of work to get your name and writing out there, but definitely take advantage of your readers ability to promote for you, and encourage them to write reviews.

How about you?

Are you a published author? How do you handle book promotion and marketing? Let us know in the comments below.