Tag Archives: SEO

Week in Review – October 16, 2016

Changes are happening. In more than one way. Let’s just say I’m focusing on quality rather than quantity now. Curious? Well, find out!

Reading

Almost done!!! Finally. Redemption Ark by Alastair Reynolds is now at 97% done, and I’ll be finishing it the next day I work. Feels great to make progress!

Writing

This is not where quality or quantity is happening.

Videos

This is where quality is improving. But first, I’ve done 7 videos on my main channel and 6 videos on my vlog channel. Well, the 6th vlog will be up after this post. What I mean about quality is that I’ve now started using a title screen for my main channel’s videos. I think it looks better. End card will come soon, I promise! Also, I’m going to try to focus on making my videos at least 5 minutes long, but no longer than 10 minutes. This is ideal because YouTube searches like videos that are longer, while people like watching videos that are shorter than 10 minutes. So the 5 to 10 minute length is ideal for views and search results. I’ve also been studying about SEO (search engine optimisation) for YouTube, which I really need to improve.

Patreon

Nothing. Major revamp coming!

Languages

Again, I haven’t done anything. Sometimes I just get myself too busy with one thing, and neglect others.

The Blog

This is the other place where quality is going to rule. I’ve stopped doing the twice a day blog posting! I’m still doing a blog post a day, and I’ll do more if I have something to say that is worth reading. This will allow me to focus more on quality posts and other things, like my videos. And eventually, my books!

Studying

Nope.

The Next Week’s Goals

I’ll be doing a lot on SEO, as well as book reviews. I need to get my last three reviews up before my new review. Also, as part of the SEO thing, I’m going to start doing transcriptions of my videos for closed captioning. This will also help improve my videos’ search rankings, as they’ll be more searchable. I think I’ll also open them up to people making translations and subtitles for my videos if they want.

How was your week?

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Week in Review – October 2, 2016

Things sure are interesting lately. I started my new job this past week, and so far, I’m loving it! I’ve only done training, but everyone has been great. I love the atmosphere at work. On the other hand, my knee started acting up a couple days ago. Today, it’s swelling up, and it’s quite stiff. It’s an old injury bugging me because of the cooler weather. But let’s see what went on this week!

Reading

Thanks to the new job and the long commute, I’ve been able to read more than before. I’m now at 74% in Redemption Ark, by Alastair Reynolds. With at least three days of work this week, I’ll be able to read a lot more. I may actually finish this book next week!

Writing

I ended up having very little time and privacy again.

Videos

I’ve been working a lot on doing SEO (search engine optimization) for my videos. I still have a lot to do, though. On my main channel, I posted 7 videos. On my vlog channel, I posted another 6 videos. I haven’t done a daily vlog this past week, but nearly. Going to work on keeping that pace, though.

Patreon

Nothing. Major revamp coming!

The Blog

Authors Answer reached 100 questions! It’s a major milestone, and I’m so happy we’ve been able to do it for so long. The end of this month will mark 2 years of Authors Answer.

Looking at the Month in Review, the stats have been getting worse. I know the problem, and I think I know how to recover. I need better blog posts, and I’ll be posting videos on only digest posts each week. I’d like more written and photographic content on the blog, which is what was the strength of this blog. I also need to reach out again, visit other blogs and comment on them. Find new blogs and comment on them. Get back to networking. I’ve been concentrating so much on YouTube that I’ve been neglecting those aspects of blogging.

Studying

Does reading four manuals for work count?

The Next Week’s Goals

Vlog a lot, blog a lot, and focus on marketing both the blog and YouTube channels. I also hope to take it easy on my knee to let it heal up. I really don’t need it to be hurting on Wednesday and Thursday, when I’ll be doing plenty of standing and walking. And of course, lots of reading!

How was your week?

 

Authors Answer 81 – Google Search Visibility

Google, the most important search engine on the entire internet, and authors want to be on it. They want to be the first search item listed when their name is searched. The number one link should be an author’s website or blog. But sometimes, names aren’t exclusive to the author. They’re not always unique. Sometimes they’re surprising.

320px-Modern-ftn-pen-cursiveQuestion 81 – Have you ever Googled your name? What did you find that surprised you?

Jean Davis

There are a lot of people named Jean Davis, and many of them have obituaries. At least I show up on page one as my author self. Yay for Google.

H. Anthe Davis

Going by my real name, I can’t find myself at all — there are too many of me.  Going by my pen name (which is just an adaptation of my real name), I only find my works and the blogs I’ve posted on, because it’s unique enough to not show up elsewhere.

Tracey Lynn Tobin

A while back I Googled my name and was quite surprised to see that pretty much the entire first page of results were of various pages on my blog. Today I Googled it again, out of curiosity, and I was pretty surprised to see that the ENTIRE first page of results is all me (assuming that you use my full name – Tracey Lynn Tobin). The top results were the blog and my Goodreads Author account, followed by a few pictures of me (and one of the kid and hubby), followed by the Nowhere to Hide Amazon page, my Facebook Author page, my bio on Self Publishers Showcase, a review of Nowhere to Hide on that same site, spotlights I did on two fellow bloggers’ sites, and finally my YouTube channel. Pretty amusing!

Sidenote: very recently one of my coworkers was Googling the camp where we stay when we’re at work to show his wife what it looks like, and as he was scrolling down on Google Images a picture of me came up. It was my blog’s user image, and it got linked there because of a post I’d done on the camp a few years back. It gave me a good chuckle! XD

S. R. Carrillo

I have! Mostly, to make sure my “platform” was solid enough. The most surprising thing I found were random men named Sr Carrillo somewhere overseas. Not really all that shocking, but, for the most part, searches of me lead back to me. ^_^

Paul B. Spence

I have. I didn’t find anything that surprised me. Lots of links to the various books I’ve written, fiction and non-fiction. Shrug. Was I supposed to be surprised?

D. T. Nova

I searched for my name when trying to decide whether or not to write under a pseudonym.

My real last name is mispronounced or misspelled often enough that I’ve always assumed it was rare, so I was surprised that there was anyone else with the same full name as me at all.

Allen Tiffany

Funny question. Yes. I have. It used to be that a lot of pictures of young women would come up (“Tiffany Allen”). Some of the young ladies were wearing only their birthday suits. More recently, my blog has been showing up at the top of the page as my page rank has been creeping up.

Eric Wood

I did. It turns out I’m a 6’3″, 310 pound right offensive guard for the Buffalo Bills. And all this time I thought I was only 5’6″, 145 pounds and a teacher.

Elizabeth Rhodes

I found some others with my name, but thankfully none of them are exceptionally famous. Unfortunately some of them are also writers and have books listed on Goodreads, and thanks to listing errors they get lumped on to my profile sometimes. Makes me look more prolific than I really am.

Gregory S. Close

Yes, I Google my name to check on reviews and copyright stuff at least once/month.  Not much to see there.  What surprises me most is how many pirated copies of my book are online at various sites, and then also how many overpriced paperbacks are available from one source or another.  One site had it going for 5 times it’s listed value, for no discernible reason.

Linda G. Hill

The first time I googled my name I discovered a lawyer, an author (that wasn’t me) and a porn star. That was before I had my blog. Now when I google myself, mostly I come up with my blog. I have to wonder if google gives me that result first since I spend so much time on it. If anyone out reading this (who doesn’t spend a lot of time on my blog) would google me and let me know in the comments what you find, that would be awesome. 😀 I’ll be glad to reciprocate!

Jay Dee Archer

These days, the entire first page of my Google search is me! First is my official website, then my Twitter profile. Then it’s YouTube, Facebook, LinkedIn, and a few random things. Funny thing is the Google image search. There’s someone there that isn’t me! Some research led to something interesting. There is a guy out there with the same name as me from the US that has been convicted several times. Wonderful.

How about you?

When you do a Google search on your name, what does it come up with? Is it you? Anything surprising? Let us know in the comments below.

Authors Answer 43 – Promoting the Book

It’s time to panic. It’s the indie author’s worst nightmare. It’s that horrific stage of publishing known as marketing and book promotion. This is probably the one thing that most authors dread having to do if they don’t have a traditional publishing contract. This time around, we have a reader question, from tlclark.

320px-Modern-ftn-pen-cursiveQuestion 43: I would love to hear anything anyone has to say about book promotions and what route work best for them.

S. R. Carrillo

So far, the best promotional value I’ve found is in my social media presence and giveaways. Particularly, giveaways.

D. T. Nova

So would I, since I lack the experience to say much about them myself.

Linda G. Hill

Promoting my novel, when it’s published that is, is not something I’m looking forward to. It sounds like a lot of work no matter how it’s done. I did have one idea of my own however; there’s a book drive for the Alzheimer’s Society in my town twice a year. I thought about donating to them and perhaps volunteering to sign some books when they’re sold, with all the money from the sales going to the cause.

Allen Tiffany

This is a tough one because it is so big and the ways to be successful can be very diverse. The question is kind of like ‘how to be successful in life?’ That said, there are some things that you can do to help improve your odds. I claim no expertise in this field, but I have recently published a novella on Amazon, and I’m averaging about 3.5 sales a day over the last month or so, and sales are ramping. So all those are good things. But 3.5 books a day does not mean I have it all figured out. I don’t.. For what it is worth, I’ll share a few points:

First, it all starts with the basics: Great story, well told, and well edited. Also must have a great cover and an engaging blurb. You need to maximize your “SEO” features on Amazon as well as on all your Social Media platforms.

The one thing I do think I have done well is get mostly 5-star reviews from Amazon’s top reviewers. It was a time-consuming task, but I carefully hunted them down and engaged them personally, asking them to review my novel. About 15% have, and I now have 10 such reviews from top reviewers, to include Amazon’s #2 reviewer.

I’ve actually written an exhaustive article on all the other things I’ve done, what has and has not worked, etc., on my own blog. You can see it here: WWW.AllenTiffany.COM.

Gregory S. Close

I’ve had little luck with book promotion through Twitter or Facebook.  Certainly not sufficient to make the investment worthwhile.  Amazon sales and giveaways have provided some temporary bumps along the way.

I’ve found that the best type of promotion has been mostly unintentional.  There is a really great community on reddit (no, seriously, on reddit) that I discovered at WorldCon in San Antonio a couple of years ago.  It’s a great place to discuss the fantasy genre, very accepting of different viewpoints, well-moderated, and very supportive of indie and self-published authors (at least the ones who engage the community for more than just self-promotion).  I’ve probably gotten the most “high-value readers” from that forum.

Tracey Lynn Tobin

In my personal opinion, book promotion is the worst part of being a writer. Give me the self-doubt, the revision hell, and the rejection letters any day; trying to promote your book is both physically and emotionally painful.

I’ve gone a couple of different routes. The first promotion I ever did was a free e-book day; I made “Nowhere to Hide” free for 24 hours on Halloween. It was successful in the sense that a ton of people downloaded the book, but it was a failure in the sense that not one of those people rated or reviewed the book, which was what I was hoping for. Later I did a couple of Kindle Countdown sale days, each of which only saw a tiny handful of sales. After that I joined the Self-Publisher’s Showcase, which got me a couple of sales in the beginning but then died off completely. Eventually I did a Goodreads giveaway and had some modicum of success; I gave away five books and got four 4-star-or-higher reviews in return.

I have also, of course, talked about the book on multiple forms of social media and encouraged people to read the first chapter for free on Amazon. In general I have found that no method really worked in any significant way. The most sales I ever got were right after publication (when all my family and friends were buying it) and sales have been pretty abysmal ever since.

I hate to sound like such a downer, but I’m just telling the truth!

Jean Davis

So would I. Beyond the usual blog tour, local signings, twitter and facebook posts, and online giveaways, I’m all ears for additional ideas.

Eric Wood

I have no experience here.

Caren Rich

I don’t have any experience with book promotions.

Paul B. Spence

I’ve run limited-time offers of the first book for free in digital format. I’ve also run Goodreads giveaways for signed copies. What seems to be working best at this point is giving away free short stories to get people hooked.

H. Anthe Davis

I’m a big chicken when it comes to promotion, so I’m just going to listen to the rest of the crew here and resist the urge to hide under my bed.

Jay Dee Archer

I have no experience promoting books, but I have had experience promoting blog posts. While not the same kind of thing, considering books are much longer than blog posts, I think some of the principles do apply for both. A good social media presence can help, and does get me some exposure, but it’s not the best way. I’ve found that the best way is through word of mouth, sharing by readers, and making things interesting and engaging.

You see, I tend to have busy days when my blog posts are promoted by others. Applying this to books, you could give away some promotional book in exchange for reviews. Make sure they’re on Amazon, though Goodreads can help, too (at least from what I’ve heard). Another thing is to have interesting content that will keep people coming back. I have a very good group of loyal readers here, and the same logic can be applied to books. Give them little bits that hook them, like short stories or little snippets of your writing on your blog/website for free. If they like it, they’ll be more likely to buy your book, and if they like that, they’ll want to see more. Write your books well, and you’ll have loyal fans who can’t wait to see your next book. And those are the best people to have, because they’ll rave about your books and convince others to check them out.

Yes, there’s a lot of work to get your name and writing out there, but definitely take advantage of your readers ability to promote for you, and encourage them to write reviews.

How about you?

Are you a published author? How do you handle book promotion and marketing? Let us know in the comments below.